Why should you invest in a (good) website?
Your competition has a website?
This is a top priority. Why? Your competition is online and you're not. Every second you're not online you are losing sales. Your competitor is far more accessible to your customers than you are. By making a website you are increasing you chance of revenue and you are also levelling the playing field. If you don’t have a quality website, you’re missing out on a huge opportunity to grow your website.
People will search for you online
Let’s face it, nowadays practically everyone is online, and at some point when people hear about your business they will search for you online. They are customers who want to find you, and if you’re not online how will they?
By having a website you are automatically being more accessible. Running a business without a website is like running a business without a phone. So why risk it? A good quality website is the way to go.
Your business is open 24/7
You physical business is bound to be open for a set amount of time. With a website, you're available to customers twenty-four hours a day, seven days a week. Having a website allows consumers to be able to contact you at any time.
If you sell physical products, it provides customers with a way to buy from you when they can't come in or would rather be shopping from home.
Websites are great for advertising
Think of a website like a brochure, it is a means which you interact and reach out to potential customer who are searching for what you are selling. . A quality website provides you with multiple channels to reach your audience. You not only get to advertise your own products or services; it also allows you to advertise who you are and why they should buy from you. This is why when advertising budgets need to be cut, the last thing you should take funds from is your website.
A Website are great for building your companies brand image
Whether you're new on the market or a seasoned player, your goal is to make the consumer aware of your brand. By investing in a well-designed website (by us Incredible Web), you're able to implant confidence in the consumer and appear bigger than you really are.
Nowadays people expect you to have a website, and if you don't have one or it is not high quality, then you are damaging your brand's reputation.
Gaining information from your customers
By investing in a website which ranks high on google, has good SEO’s, is responsive and has google analytics integrated you're turning your website into a great marketing tool. In return, you're gaining valuable information from your clients or consumers on their desires, wishes, or their general view of your products and services.
Your business will grow
With the valuable information you will get from having a website you will be able to reach specific target markets that you were unable to reach before. By investing in a website, you're no longer a small business! You will now have great potential to be seen by millions of internet users around the world.
You will improve communications with the consumer
Nowadays our attention span is getting shorter and shorter. Do yourself and your business a favour by improving communication it will make it easier for the consumer to communicate with you.
Whether this is done by integrating a live chat in your website or a contact you are helping consumers through online support portals.
Interested? Contact Incredible Web for meeting or quotation.