Web Development

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  Responsive Web Design

   With the staggering growth of mobile devices, in every shape and size, it is essential that any form of web development is mobile friendly. So much so, that Google is penalising websites that do not have a mobile-friendly website. Mobile web usage is constantly on the rise, with more than half of all website traffic coming from mobile devices. By not having a mobile-friendly website, you are possibly excluding 50% of the your market.

  Responsive design is one of the many techniques available to build mobile-friendly websites and is the preferred method by Incredible Web because it is much more maintainable over any other approach. Also, responsive website statistically perform better for search-engine optimisation than any of the other options.

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  E-Commerce Solutions

  E-Commerce (or eCommerce) websites and applications are our favourite flavour of web development because they incorporate research, innovation and provide you with a measurable metric of your success (sales). E-Commerce applications could vary between one website and another, depending on your business' profile. At Incredible Web we have developed e-Commerce applications for restaurants, supermarkets, import/export and many more.

  2016 is expected to be a big year for e-Commerce as small businesses are expected to jump on the bandwagon and take their retail experience online, enabling them to compete with the powerhouses while advancements in technology will make the online shopping experience available to an even broader audience.

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  Content Management

  Incredible Web make use of an open-source content management system (or CMS) called Umbraco; the most popular .NET CMS on the market; which is used to power over 250,000 sites worldwide, including influential websites such as Wired.co.uk, Red Bull, Heinz, Warner Bros, Volkswagen, Vogue and many more.

  We chose Umbraco because it gives you the flexibility to create your own user journeys and not be bound by limitations of the CMS; allowing us to meet your requirements time and time again.

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  User Experience

  Prior to the formalisation of user experience, web developers would build interactions which they thought were right, with little focus on aesthetics or brand. With the transformation of the web, websites have become more complex and feature-rich and at Incredible Web we made user experience a priority.

  When building a website component, we follow industry standards to ensure that users understand the component, are able to use it and possibly even love to use it. A user who loves your website and your services, is primarily a user who will return, but more importantly is one who will promote your website and services to friends and family (or Facebook groups too nowadays).

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  Progressive Web Apps

  When developing a website, one must not only think in terms of incoming traffic but also in terms of retention rate. Keeping your visitors on your website is not an easy feat especially given the infinite number of options your visitors are presented with these days. It is widely accepted in the software community that consumers will wait less than three seconds for your web page to load. It is imperative that your website exceeds the user's expectations and delivers the right message as quickly as possible before they lose interest in your web application. For this reason, PWAs utilize modern browser APIs to improve the load time of your web application allowing the user to start interacting with your page as soon as possible. 
  
  When designing Progressive Web Apps, we take the time to analyze your business and identify the primary objectives of your web application. This is commonly known as the "critical user path". Once we validate the critical user path we then move on to user retention. PWAs are capable of native app-like features such as PUSH notifications. Using PUSH notifications, you are able to reach out to your users even after they leave your web application and close their browsers, giving you the opportunity to promote your services and entice your users to visit your web page once again.