Mobile App UX
When designing the user journey for a mobile application we have to keep in mind that a user expects things to perform differently on your app as opposed to on your website. The user expects to be able to swipe images or screens, pinch to expand or minimise and most importantly the journey to be enjoyable and direct.
We treat user experience journey's different on Android and IOS. Each of the platforms have their own Interface Guidelines which help us in designing and developing apps practical and easy to use. Our UX journey revolves around the goal the user wants to achieve, making it as easy as possible to reach their goals.